6/12/2023 0 Comments Social media meta tags seo![]() They usually just say “That makes it hard to figure out exactly who shared your content. That means that if you want to track who’s sharing your content, you need to know the URL. When someone shares a web page on Facebook, they’re actually sharing a URL. For now, let’s look at why you’d want to add some open graph tags to your site. If you haven’t, don’t worry - we’ll explain what it does later. If you’ve ever added something to Facebook or Twitter, chances are you used the open graph protocol. Publishers use these to make sure that when someone shares their webpage, they have access to the same information. These include things like author information, publication date, category, and even thumbnail images. The open graph protocol allows publishers to add metadata about themselves and their content to web pages. It gives you a chance to get more clicks back to your website as well. This is why you’ll often see articles shared on Facebook as an Open Graph link. The publisher could then share that page with their followers so that a nice graphical presentation of the article showed up on the social network, rather than just drab and boring text. So Facebook found a way to make it easier for publishers to dress up their posts with fabulous-looking graphics and other media.įacebook’s solution was called Open Graph, which allowed publishers to create a single page that would contain all of this rich data about their site. A lot of publishers were publishing stories on Facebook without really thinking about how their audience could interact with that story, or even whether they wanted to interact with that story. The idea behind Open Graph came from the fact that Facebook had already built a way for people to see what type of content was popular on the network. This helps people find relevant content quickly on those networks, and “beautifies” the display of your post content on these networks. Open Graph allows webmasters to add information about themselves and their sites to Facebook, Twitter, LinkedIn and other social media platforms. There are a few things that SEO pros need to know about best practices and things that are necessary for the successful implementation of Open Graph meta tags, so let’s dive in. In short, OG tags help you create a much more pleasing appearance for your posts on your social networks besides just sharing text. These are meta tags that lay the groundwork for social networks to interpret your content in a meaningful way. Meta tags (standard, non-open graph meta tags) are HTML code snippets that tell search engines (like Google) what kind of information you want them to show in their search results.īut, Open Graph meta tags are entirely different. Twitter will use these tags to enhance the display of your page when shared on their platform.What are Open Graph meta tags? How should they be implemented? And why are they important? Twitter cards work in a similar way to Open Graph, except you add these special Meta tags only for Twitter. Here is a sample of how Open Graph tags look like in standard HTML: Open Graph Meta tags are designed to promote integration between Facebook, LinkedIn, Google and the website URLs that you shared on these platforms. Social Media Meta Tags (Open Graph and Twitter Cards) You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.Facebook requires you to provide the unique ID and Twitter calls it their Twitter Card tool Both Facebook and Twitter have an analytics tool.Twitter twitter:image Add a unique not a generic image representing the content at least 280x150 pixels Facebook og:url The canonical URL for your page without session variables, user id parameters or counters Do not re-use the title as the description Facebook og:image The URL of the image, at least 600x315 pixels, preferable 1200圆30 pixels Twitter twitter:description A brief description of the tweet max. 70 characters Facebook og:description A short description of min. Twitter twitter:title A brief but comprehensive title of max. Facebook og:title The title, name or headline When a link is shared, Facebook and Twitter spider the page for specific tags to display the information. There is a whole list of items you can add but there are four that are actually required. Key Points on how to add Social Media tagsįacebook and Twitter use the open graph protocol.
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